Question 1

What is a Strategic Visual?

Accepted Answer

Strategic Visuals are graphics we build together that help simplify your message and solve complex challenges.

The creative process helps align leadership teams on their Strategy, Journey or Values, and the final piece helps to communicate all of this in simple and effective ways!

We sometimes elicit the information during meetings and workshops, other times by summarizing and distilling information from various conversations and documents.

Some examples of Strategic Visuals are Journey Mapping, Purpose or Goal Visualisation, Values Graphics and Strategy Design

Question 2

Why create a Visual for your Strategy?

Accepted Answer

You've worked hard to put the Strategy together, and it's time to share it with the Stakeholders... How can we make absolutely certain they will read, understand, and appreciate your work?

A Strategic Visual allows you to simplify a complex document, conversation, recording, or event, into a Visual Summary to share with your stakeholders. We can take dense materials and transform them into something more visually appealing and widely accessible.

Another often unexpected benefit of creating a Strategy Visual is when the process itself sheds light on missing parts or inconsistencies in the strategic plan. By the time we complete a graphic, we've often redesigned it a few times along the way.

Furthermore, if you've experienced the importance of writing lists and visualizing goals, imagine what this can achieve on an organisational level!

Question 3

How much does a Hand-drawn Strategic Visual cost?

Accepted Answer

The good news is that the pricing of these types of visuals is flexible, as they can be tailored to suit your budget!
 
Some of the key factors which will influence pricing are...
- The length and the source of information - e.g., conversations or written documents
- The number, size, and format of the graphics
- The type of artwork (e.g., fully vectorized or raster art) and the preferred art style
- Your organisation - discounted rates for returning clients

Question 4

Why hire an Artist with a background in Organizational Leadership to create Strategic Visuals?

Accepted Answer

Visual Thinking is a powerful tool in solving complex business challenges, especially combined with a background in Organizational Leadership! As we build these Strategic Visuals together, we look at the challenges from a fresh perspective.

I hold an MA in Organizational Leadership from New York, where I gained extensive knowledge and experience in the following areas of study

- Systems Thinking 
- Organizational Leadership: Theory and Practice 
- Organizational Behavior 
- Problem Solving and Critical Decision Making 
- Leadership Interactions: Teams, Coaches, & Mentors 
- Finance & Accounting for Leaders 
- Diversity and Multiculturalism 
- Leadership & Technology

The two years I spent immersing myself in the topics above often prove to be invaluable in my Graphic Facilitation work, and I've been building on those solid foundations ever since.

Strategic Visuals

Share complex ideas simply
with the help of a Visual Thinking Artist

The Art of Strategic
Visual Communication

Hand-drawn Strategic Visuals

Strategy Graphic

Examples of Strategic Visuals

I help turn complex Information into engaging & effective Visuals

Why create beautiful,
hand-drawn Strategic Visuals?

This Process Visual was created in collaboration with the National Institutes of Health

It's an infographic we built to help explain the Clinical Research Framework to the Public

1:1 Strategic Visual Thinking

Creating a Strategic Visual is a collaborative & creative process